Analysis of the possibility of starting and profitability of an agritourism entrepreneurship based on the example of “Stari dud d.o.o.”,

U ovom završnom radu analizirana je mogućnost otvaranja i isplativosti agroturističkoga gospodarstva. Autor, ujedno i poduzetnik investitor je Bojan Mraović, a investicija je planirana kroz poduzeće Stari Dud d.o.o. Analiza je rađena metodologijom izrade poslovnog plana, što uključuje razradu po ključnim poglavljima kako bi se dobio jezgrovit uvid u detalje planiranoga poslovanja. Korištene procedure za izradu poslovnog plana osigurale su sustavnu obradu podataka te strukturiranu prezentaciju informacija. Završni rad stoga uključuje opis ruralnog turizma kao turističke djelatnosti, razradu planiranih usluga i proizvoda iz ponude, analizu tržišta na kojima je planiran plasman te strategije za maksimizaciju prodaje, SWOT analizu, temeljne logističke zahtjeve za nesmetano provođenje djelatnosti te detaljne financijske podatke i izračune koji upućuju na isplativost poslovanja. Ovakva obrada podataka poslužila je za bolje razumijevanje isplativosti ulaganja i u konačnici donošenje kvalitetnije odluke o potencijalnom pokretanju poslovanja. Visina ulaganja iznosi 1.709.697,36 kn, a izvori financiranja su u omjeru 60:40 u korist vanjskih izvora u obliku bankovnoga kredita. Analiza je pokazala isplativost pokretanja navedenog poslovanja.This final paper, the Analysis of the possibility of starting and profitability of a agritourism entrepreneurship based on the example of “Stari dud d.o.o.”, analyses the possibility of starting a rural tourism estate and its profitability. The author and investor entrepreneur is Bojan Mraović, while the investment itself is planned to be realized through the Stari Dud d.o.o. company. The analysis was conducted using the methodology for creating business plans which includes a breakdown of key chapters in order to get a concise insight into the details of the planned entrepreneurial venture. The implementation of procedures used to make business plans has ensured a systematic processing of data and a structured presentation of the obtained results. Therefore, this final paper includes a definition of rural tourism as a tourist activity, a breakdown of planned services and products to be offered, an analysis of the markets in which participation is planned, strategies for sales maximization, a SWOT analysis, fundamental logistical requirements for an undisrupted flow of business activities and detailed financial data and calculations which point to the profitability of the business. This kind of data analysis helped to understand better the profitability of the investment and, in turn, helped to make a more informed decision about starting the business. The investment amount is set at 1.709.697,36 HRK, while the sources of funding are set at a ratio of 60:40 in favor of the external source in the form of a bank loan. The analysis has shown that the business is profitable